Batteries & Chargers

Batteries & Chargers is one of USA’s most prominent ecommerce marketplace for rechargeable batteries of varying capacities, chargers, and other consumer electronic products such as power banks, wall chargers, wireless earbuds et al. In 2019, Batteries & Chargers approached Omniqore to redesign its entire website with the sole purpose of making it more user and search friendly. We partnered with Batteries & Chargers to create an innovative and easy to navigate ecommerce website that reduced its bounce rate and increased conversions.

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Objectives

  • Redesigning an existing ecommerce website keeping the brand image in mind with improved navigation, functionalities and call to action.
  • Upload disclaimer, warning and caution content for handling of high-capacity batteries in a safe manner.
  • Drive customer conversion through carefully placed call to action buttons.
  • Classification, segregation and placement of categories on the menu for easy sorting and filtering by users.
  • Implement a fully responsive & SEO friendly website backed by the Shopify platform.

Our
Contributions

Roadmap

Graphic User Interface

Responsive Template Development

Analytics & Optimization

Strategy

Content

Branding

Quality Assurance

Objectives

  • Redesigning an existing ecommerce website keeping the brand image in mind with improved navigation, functionalities and call to action.
  • Upload disclaimer, warning and caution content for handling of high-capacity batteries in a safe manner.
  • Drive customer conversion through carefully placed call to action buttons.
  • Classification, segregation and placement of categories on the menu for easy sorting and filtering by users.
  • Implement a fully responsive & SEO friendly website backed by the Shopify platform.

Phase 1 – Mock Design

Batteries & Chargers approached us for their website revamp because of the high bounce rate and low conversion rates they experienced on their website. While their traffic was decent, their bounce rate was almost 90% because of lack of proper call to action buttons and the haphazard navigation of the website. They gave us the creative liberty to come up with a design that we recommended. Our Design team led by our Senior UI/UX developer created a mock-up for approval. The mock-up was created keeping search engine and user experience in mind. A clean and responsive design and carefully placed content, call to action and navigation buttons ensured quick approval by the client.

Functionality
Functionality -1
Functionality -2

Phase 2 – Product Placement

Product placement was one of the most important aspects of this project. The challenge was to segregate and place products across each category in a manner that they are visible and get the attention they deserve. Batteries & Chargers niche business is high-capacity rechargeable batteries with additional consumer electronic products. We placed each category strategically, even creating combos and bundle deals to promote upselling.

Phase 3 – Responsive User Interface

The new batteries&chargers website offers fluid navigation and interaction by customers. Supported by Shopify - a powerful eCommerce platform, the website includes thoughtfully categorized menu options and highly sought product content. The relationship between different content and features present customers with different options to make an informed choice. The social media integration opened channels for business to communicate with the consumer.

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