“We get to live in a time where we get to use social media as a tool.” It is not an exaggeration to say that most individuals spend a significant part of their days on social media. People’s lives and daily routines have become increasingly reliant on social media. Some people are so addicted to it that the first thing they do when they get up is check their social media accounts. Social media trends change every day. We’ve said goodbye to basic status updates and hello to selling things and creating digital communities. While new social media features and social media trends may seem endless, they also provide you with the opportunity to try new things and connect with your audience in new ways.
So, what can we expect in 2022? What will be the trend this year? We are sharing the top social media trends that every marketer needs to pay attention to.
Rule The Internet With Short Videos (Brief, Engaging, Digestible)
Because of their video-centric nature, social media platforms like TikTok and Instagram Reels have exploded in popularity. Short-form videos, which are a unique means of captivating and engaging buyers, are the secret behind TikTok’s and Instagram Reel’s success. Short-form videos take less time than any other medium to provide relevant information about a product. This is why it is essential to include a short-form video in your social media marketing mix if you want to boost brand visibility and reach this year.
Make It Through Influencer Marketing
It is said that “people do not buy goods and services.” They buy relations, stories, and magic. And that’s what influencer marketing is about. Influencer marketing isn’t a new phenomenon; it’s here to stay. Investing in influencers is far less expensive than running paid advertising campaigns, and it produces excellent results. Furthermore, influencers can assist social media marketers in achieving a range of marketing objectives, not just lead generation. This is the reason for its popularity, which will continue to grow stronger and bolder, so social media marketing will be leading with the help of influencers.
Ads On Smaller Networks Will Become Popular
TikTok isn’t the only “smaller” platform gaining ground with consumers and businesses. Pinterest and Snapchat are becoming increasingly popular. Pinterest Business shared data that states: “Ads on Pinterest Business can create twice the return on ad expenditure for retail firms than on other social media platforms“. Even though Snapchat isn’t as popular for marketing like Facebook and Instagram, Snapchat advertising data demonstrates that the potential advertising audience has grown significantly.
Reach Out To New Audiences
According to HubSpot research, most social media marketers’ leading social media goals in 2022 will be to attract new audiences, strengthen client relationships, and improve customer service. Previously, objectives were more concerned with increasing sales and advertising products.
While content marketing has long been a staple of digital marketing, 2022 will be the year in which marketers embrace content simplicity and clarity. Simplicity is something that always trends on social media. Everything will be algorithm-driven by 2022, and brands must create a user experience that customers prefer, or their content will become less relevant. The amount of information available on the internet is immense, and absorbing all of it is getting increasingly difficult. As a result, presenting comprehensive yet straightforward information will be a sensible choice for standing out from the crowd.
Personalized social media marketing makes use of data to send your target audience more relevant communications. To put it another way, businesses collect information on their audience’s interests, demographics, and behavior to provide more relevant and valuable content. Social media platforms create personalized content to make consumers believe they have some control over what they see.
Instagram And Twitter Will Maintain Their Popularity
While much has been said about TikTok and smaller social media platforms like Pinterest and Snapchat, Instagram and Twitter will still be around in 2022. Social media platforms like Twitter and Instagram will become crucial for B2B companies. 70% of respondents said they planned to raise their Twitter investment in 2022, while 63% of B2B organizations said they planned to increase their Instagram investment. To put this in context, only 49% of B2B companies are expected to raise their Facebook investment.
Paid Social Media Marketing Will Become A Requirement
According to Hootsuite’s 2022 Social Media Trends study, the decline in organic reach and the need to spend more on paid advertising were the two largest challenges for respondents. Given that, according to Hootsuite’s data, the average organic reach for a Facebook post is just a little over 5%, paid advertising will become a requirement for social media marketing.
Augmented Reality Will Become More Mainstream
Technologies like augmented reality (AR) and virtual reality (VR) will become more popular on social media platforms (VR). Users will seek better and more engaging experiences as these platforms evolve and these technologies can provide them. While VR acceptance in social media is still in its infancy, AR adoption is far more advanced. Augmented reality filters are currently available on several popular social media platforms, including Snapchat and Instagram. These were created to improve the visual material provided on social media and have become extremely popular.
The Use Of Social Media For Customer Service Is On The Growth
People have used social media to interact with their social networks and exchange photographs and videos for years. Those days, however, are long gone, and social media has evolved into much more. It’s evolved into a shopping site, a product discovery platform, and, most recently, a customer support platform. Many businesses have begun to see social media networks as platforms for providing customer service. This change occurred gradually as companies became aware that many customers tried to contact them via social media. This may be due to a lack of response on other channels or simply because it was a more direct method of contacting the brands.
Localized Social Media Marketing Will Become More Common
Local targeting is the social media equivalent of local SEO, which is for local businesses that wish to increase organic traffic. Many companies use location-based targeting to reach out to and attract customers in certain regions. Geo-tagging posts and stories are a common way for companies to reach out to a local audience. If you include a location in your social media post, a local audience will be drawn in immediately. Searching for postings from nearby places or specific locations is possible on social media platforms like Instagram. If you include places in your content, they will appear in these search results, making it easier for locals to find your brand and content. There are numerous advantages to using location-based targeting on social media; you just need to know how to use it.